Marketing Metrics & Website Analysis Worksheet

Split Test Segment Size Calculator

The Marketing Metrics & Website Analysis Worksheet* allows you to

* In order to calculate how much traffic per segment you need to take action, use the Split Test Sample Size Calculator.

Profitability by Traffic Source

Basic Customer Lifetime Revenue

Segment Peformance


The spreadsheets are provided in .ods format, which is the Open Office spreadsheet format. Open Office is a multiplatform and multilingual office suite and an open-source project. Compatible with all other major office suites, it's free to download, use, and distribute.

The Marketing Metrics & Website Analysis Worksheets are from the Metric & Analyticial Marketing workshop at Internext by Jeff Random & Katie Smith from (THROB)

The workshop also included The Split Test Sample Size Calculator to help determine how much traffic you need to send to each test segment, based on how confident you want to be in the results of the test.